How to ride the trend wave in 2011

The global financial crisis was a game changer in how we spend our money. Before November of 2008, advertising was all about “more, newer, and different” without looking at the substance or deeper significance of what was being sold. Tips and trends were about how to ride a tsunami. That it would inevitably crash and devastate  lives was not part of the advertising conversation.

We were supposed to market our work to consumers with disposable income, who were assumedly seeking satisfaction by having more of what they had, or a newer version, or a different kind of it, or more of a newer thing… you get the picture. It was pretty shallow.

By the end of 2010, we can’t read any substantial forecast for 2011 that doesn’t mention values such as sustainability, simplicity, and the human connection. The very good news for artisans is that we no longer have to find a surfboard to ride the trend wave. This year we are the wave! The trend gurus are predicting that artisan, handmade goods made with sustainability and lasting quality by humans with a story to tell are It. All you have to do to market your work now is to show who you are and what you do. Make a cohesive statement in your presentation; your photos and shop copy, if you sell on Etsy.

Through ArtisansGalleryTeam, we are carefully selecting works from the pool of Etsy shops that are legitimately handmade in an artisan studio by those who bring individual vision and advanced skills to their works. Joining with others who are the real deal is going to make riding the wave easier.

Here are some trend reports worth noting:

I have been working in "ethical" for a long time, because I find humanitarian principles very important, and I hated big fashion's disregard for them. Having said that, I think the global economic crisis has made people re think how things are made, where they come from, and has led to an appreciation of small-scale, handcrafted, tangible, home-made etc.. The human stories behind the products are interesting, the big manufacturing model had become boring, impersonal & mechanical.

Ann McCreath from Kiko Romeo

 

 Organic Waldorf Doll By SewnNatural

IMM Cologne believes that as a result of the financial crisis people are questioning what it is they need to live well. This is leading to the emergence of simplistic, formal or severe designs that combine the basic and old with the modern and the high-tech.

Interior Trends 2011 was recently released by IMM Cologne

Natural Gemstone Cluster by ThePeachTree

Whenever we feel as consumers that the time is right for paring down, we focus on simple designs and simple, warm colors. Plain metals and eco friendly materials: wood, bone, simple and soft semi- precious stones with Earth colors and a simple palette will prevail for 2011.

Lisa Jesse (Lisa Jesse has the #1 website on Google for trend prediction)

Staging my jewelry

These are some great shots I got of my daughter modeling 2 new necklaces. I shot them on a cloudy, windy day, so that the light is very diffuse and the wind was blowing through her hair. I intentionally left the colors soft, unsaturated. I chose a location that shows where I live and work, so that people from around the world on Etsy can see how the inspiration for my jewelry is the natural world around me. It also shows how well it looks with a simple summer dress, no make up, and wind blown hair. In others words, casual, natural, everyday female beauty.

I definitely think that staging my jewelry helps get it noticed, especially in a saturated market like jewelry on Etsy. The last one had to be reformatted, or Etsy's 'gallery' mode would chop off the pearl at the bottom, so it is not the lead photo. If you want to see them as they present on Etsy look here and here.

Pricing Handmade Work Successfully

Pricing art and handcraft can be as confusing as reading the small print from your stock broker....no wait....nothing can be as confusing as that. Maybe it's more like parenting- confusing because we all eventually come up with our own unique way of doing it. While my way is not the only way to do it, I'm managed to earn a fair living as an artist, including 8 years as a single mom, so it works for me. Pricing art can be maddening because art is worth what people will pay for it. But if you haven't sold anything before, how do you know what they'll pay for it????

Start by finding similar pieces in places that have a good sales track record. Established galleries, boutiques, or Etsy stores with good sales are great places to look. Note the highest to lowest prices, and find a median price. That should be your Bread-and-Butter price. Price anything that you want to make in multiples, or large sets, at that price.

When the demand for your work at Bread-and-Butter prices exceeds what you are capable or willing to make, raise the price in 10% increments, until you have the cash flow that is right for you. For instance, I want my Bread-and-Butter work to pay my yearly expenses, and leave me with half my workday to experiment, or make One-of-a-Kind (OOAK) pieces. Because I want so much free time, I keep my Bread-and-Butter prices low. That way, there is always a high demand, and I have a steady income stream.

I price my OOAK pieces (experiments that turned out really really good) with the advice of trusted gallery buyers. They live in a mysterious world- just let them do their thing!

My third category of work is samples. These are experimental pieces that are prototypes for my Bread-and-Butter line, and I price them 25-40% below retail. Here are some examples of mine on Etsy.

I said another confusing word, there- retail... I know....the whole retail price, and wholesale price is like trying to pretend you understand your kids' New Math. Galleries mark up your price by 100%- 120%. If you think you can't possibly cut your price in HALF, well, you may not realise how much time you spend selling. I know that I didn't! If you are selling wholesale for the first time, look at raising your retail prices, buying supplies wholesale, and developing production methods. Some combination of this WILL work for you. And set a Wholesale Minimum. Mine is $450. A gallery must buy at least $450 at one time to get the wholesale price. Most of my galleries order $1200 at one time, so I only have to make a few sales a month. $1200 wholesale = $2400 retail, so if you are selling on Etsy, think of the time it takes you to list, pack, and ship that much work, and you may begin to think of selling wholesale as more doable.

The above bean pot is $26 wholesale, $52 my retail (100% markup of wholesale), and $58 gallery retail (120% markup of wholesale).

I wish you great success in all your creative endeavors, especially if you are trying to find a way to make a living being creative. I will answer all questions if you leave a comment.

May the Sun Shine Warm Upon Your Face

Here are some incredible artists whose work inspires me this St Patrick's Day. In the colors and motifs and overall ambiance, I find great pleasure. Click, and check them out:
No.295 Fantasy Land by Deebs, anamcara by Selkie

Celtic Motif clock by Wool and Wood, The Irish Kiss earrings by Jewels by Designs


Who can resist the charm and great depth of Irish poetry, art, culture? Van Morrison, WB Yeats, and a mug of Gaelic ale, then off to a contra dance. It's a good life. I love Irish blessings, too.
Here are some of my favorites:

An Old Irish Blessing

May the road rise up to meet you.
May the wind always be at your back.
May the sun shine warm upon your face,
and rains fall soft upon your fields.
And until we meet again,
May God hold you in the palm of His hand.

An Old Celtic Blessing
May the blessing of light be on you—
light without and light within.
May the blessed sunlight shine on you
and warm your heart
till it glows like a great peat fire.

Do Not Stand at My Grave and Weep
Do not stand at my grave and weep,
I am not there... I do not sleep.
I am the thousand winds that blow...
I am the diamond glints on snow...
I am the sunlight on ripened grain...
I am the gentle autumn rain.
When you waken in the morning's hush,
I am the swift uplifting rush
Of gentle birds in circling flight...
I am the soft star that shines at night.
Do not stand at my grave and cry—
I am not there... I did not die...

HAPPY ST PADDIES DAY to you!!!

The Revolution Will Be Handmade

We're all likely to buy a wedding or anniversary gift soon. This year I'm thinking of how my spending affects our troubled economy, and I'm joining the Handmade Revolution. Think about it! In buying this gorgeous dinnerware set by JD Wolfe Pottery, or this 4 pc placemat set by Such Pretty Colors, 100% of your money goes directly to the artist, and directly into the Real Economy. 0% goes to CEO bonuses, golden parachutes, third world sweat shops, corporate irresponsibility, or any of the other depressing topics we were happy to never hear about until last October.

It's better for our planet, too. Stoneware pottery made in an artisan studio will far outlive commercial dinnerware, and it uses less energy to produce. A good fabric artist will always produce more durable goods with less waste than manufactured products.

Will I be spending more??? Will I be hi-jacked by my conscience, morals, ethics, and general soft-heartedness into doing The Right Thing? Heck, no! The 4 pc dinnerware set is $119, and the 4 pc placemat set is $35. Pretty much what I'd spend at an upscale corporate retail chain.

(The curious should know that I am not related to JD Wolfe Pottery, even though we have the same last name, and are both potters. I just ran across it on Etsy, and like the work. And I can't fill every dinnerware order out there- it's okay to spread the Handmade Revolution around. None of us will ever be Too Big to Fail.)

It's all pretty sweet. I used to just make stuff and love to shop and now I'm a revolutionary.