Why Copycats Fail

I am often awed by how much common ground I have with my brother-in-law who is a research geneticist. We both work in silence and seclusion. We both toll the inner landscape in uncharted territory, intending to bring forth something unknown or unseen yet. We share a near obsessive curiosity about the natural world and what makes a living creature live.

I do not make my stoneware clay owls by technique alone. I am looking at each one in my hand for that precise way that a poke or press creates a living expression.  Some are stern, some sweet, some perhaps a little stoned.

 

My owls appear in OneClayBead as an owl soap dish:

and here as a handmade owl casserole:

If you reach inside yourself, you may discover a place where owls take shape. On the other hand, if you look at my work to see how I did it, and reproduce it by technique alone, your copy will be lifeless. And this is why copycats fail. It is why true artists have work similar in structure and form that has a life all to itself.

This is a discussion started on Artisans Gallery Team and continued on the blog of Nicolas Hall.

If you have thoughts or experiences with copycats, you are welcome to comment.

Style

I invited a few local creative clayfolks over to my studio to show them  tricks that have made me successful on Etsy. These are people who already have a unique body of work. That’s the #1 thing. I believe that the second most important element for success is how you style your photos.

Above is a One Clay bead necklace from my My Tribe collection. I used natural sunlight, a vintage looking Boho shirt, and a model with no makeup and carefree hair. This one is all about natural beauty. It’s for a woman who wants that look, and meant to draw her in to look at the close up photos that are second in the listing.

Here are a few other successfully styled photos from the Artisans Gallery Team. Notice how each one is so much more than a catalog shot. The photos make a statement about the work, and tell us who the target audience is for that artisan. (Click on any photo to learn more).

From Birribe, the scarf pops against a subdued palette and the rustic bowl says ‘handmade, and ‘timelessly fashionable’.

 

From Starbags, a playful, fun and energetic styling photo says that this is for a woman who is light hearted and adventurous. She needs a bag that has personality but is made well enough to withstand her capricious and active lifestyle.

From Polestar, this conveys a message that the necklace will be front and center, a focal point for your outfit. Simple and powerful presentation.

From WolfArtGlass, the recycled shot glass is shown emerging from the bottles- a clever way to convey the process and its eco friendly nature. The target market- eco conscious buyers- are defined instantly.

From Ileaiye, the styling shows us a comfortable and flattering shawl in the easy going pose of the model. The white textured brick background also says urban. The styling successfully says that it is made for a woman who needs hip current styling but demands comfort.

From LeshasWorkshop, “turn your shoes into boot” is perfectly conveyed. The buyer is modern, youthful, sexy, and confident.

As Rod Stewart once sang “Every picture tells a story, don’t it?”  I enjoy styling my pottery. it’s another artform unto itself.

How to ride the trend wave in 2011

The global financial crisis was a game changer in how we spend our money. Before November of 2008, advertising was all about “more, newer, and different” without looking at the substance or deeper significance of what was being sold. Tips and trends were about how to ride a tsunami. That it would inevitably crash and devastate  lives was not part of the advertising conversation.

We were supposed to market our work to consumers with disposable income, who were assumedly seeking satisfaction by having more of what they had, or a newer version, or a different kind of it, or more of a newer thing… you get the picture. It was pretty shallow.

By the end of 2010, we can’t read any substantial forecast for 2011 that doesn’t mention values such as sustainability, simplicity, and the human connection. The very good news for artisans is that we no longer have to find a surfboard to ride the trend wave. This year we are the wave! The trend gurus are predicting that artisan, handmade goods made with sustainability and lasting quality by humans with a story to tell are It. All you have to do to market your work now is to show who you are and what you do. Make a cohesive statement in your presentation; your photos and shop copy, if you sell on Etsy.

Through ArtisansGalleryTeam, we are carefully selecting works from the pool of Etsy shops that are legitimately handmade in an artisan studio by those who bring individual vision and advanced skills to their works. Joining with others who are the real deal is going to make riding the wave easier.

Here are some trend reports worth noting:

I have been working in "ethical" for a long time, because I find humanitarian principles very important, and I hated big fashion's disregard for them. Having said that, I think the global economic crisis has made people re think how things are made, where they come from, and has led to an appreciation of small-scale, handcrafted, tangible, home-made etc.. The human stories behind the products are interesting, the big manufacturing model had become boring, impersonal & mechanical.

Ann McCreath from Kiko Romeo

 

 Organic Waldorf Doll By SewnNatural

IMM Cologne believes that as a result of the financial crisis people are questioning what it is they need to live well. This is leading to the emergence of simplistic, formal or severe designs that combine the basic and old with the modern and the high-tech.

Interior Trends 2011 was recently released by IMM Cologne

Natural Gemstone Cluster by ThePeachTree

Whenever we feel as consumers that the time is right for paring down, we focus on simple designs and simple, warm colors. Plain metals and eco friendly materials: wood, bone, simple and soft semi- precious stones with Earth colors and a simple palette will prevail for 2011.

Lisa Jesse (Lisa Jesse has the #1 website on Google for trend prediction)

MarciG’s flowers

 

                                              

Marci G

at work

I love Marci’s new flower bowls. They have evolved from a bowl that looks somewhat like a flower to flowers that contain the idea of a bowl.

I started in clay as sculpture and transitioned to functional work. Marci’s path is the reverse.

Artisans Gallery Team

From top: ring by Markhed, vest by LoveandKnit, pottery by oneblackbird, clock by PaulaArt,   painting by StudioZen.

As the snowstorms raged and birds clung to our feeders like jewels of life outlined by white death, I dreamed into existence the Artisans Gallery Team on Etsy, in partnership with the talented and intelligent MerrittHyde. Okay... maybe it wasn't quite that simple or graceful, and yes, it took hours and days of endless lists and secretarial prowess (which I possess in scarcity) but in the end I see a team of extreme talent and professionalism that exceeds my original vision. If you visit the team blog or search the team tag, agteam, you will see what I mean!

We are a juried team of artisans of distinction, vetted by peers for excellence in design, skill, presentation, integrity, and customer service. Our team will offer buyers an online experience akin to shopping in a gallery by creating a marketplace of high quality, exceptionally skilled artisans. As an international team, with volunteer translators, we are a network aligned to promote the goals of the Handmade Revolution, to connect and support each other across language and geographic barriers, and to recognize and encourage professional standards and unique artistic voices.

I hope that you will sense, as I do, the individual artistic voice of each member, and find joy in discovering the members of our team.