I invited a few local creative clayfolks over to my studio to show them tricks that have made me successful on Etsy. These are people who already have a unique body of work. That’s the #1 thing. I believe that the second most important element for success is how you style your photos.
Above is a One Clay bead necklace from my My Tribe collection. I used natural sunlight, a vintage looking Boho shirt, and a model with no makeup and carefree hair. This one is all about natural beauty. It’s for a woman who wants that look, and meant to draw her in to look at the close up photos that are second in the listing.
Here are a few other successfully styled photos from the Artisans Gallery Team. Notice how each one is so much more than a catalog shot. The photos make a statement about the work, and tell us who the target audience is for that artisan. (Click on any photo to learn more).
From Birribe, the scarf pops against a subdued palette and the rustic bowl says ‘handmade, and ‘timelessly fashionable’.
From Starbags, a playful, fun and energetic styling photo says that this is for a woman who is light hearted and adventurous. She needs a bag that has personality but is made well enough to withstand her capricious and active lifestyle.
From Polestar, this conveys a message that the necklace will be front and center, a focal point for your outfit. Simple and powerful presentation.
From WolfArtGlass, the recycled shot glass is shown emerging from the bottles- a clever way to convey the process and its eco friendly nature. The target market- eco conscious buyers- are defined instantly.
From Ileaiye, the styling shows us a comfortable and flattering shawl in the easy going pose of the model. The white textured brick background also says urban. The styling successfully says that it is made for a woman who needs hip current styling but demands comfort.
From LeshasWorkshop, “turn your shoes into boot” is perfectly conveyed. The buyer is modern, youthful, sexy, and confident.
As Rod Stewart once sang “Every picture tells a story, don’t it?” I enjoy styling my pottery. it’s another artform unto itself.