Friday, December 24, 2010

How to ride the trend wave in 2011

The global financial crisis was a game changer in how we spend our money. Before November of 2008, advertising was all about “more, newer, and different” without looking at the substance or deeper significance of what was being sold. Tips and trends were about how to ride a tsunami. That it would inevitably crash and devastate  lives was not part of the advertising conversation.

We were supposed to market our work to consumers with disposable income, who were assumedly seeking satisfaction by having more of what they had, or a newer version, or a different kind of it, or more of a newer thing… you get the picture. It was pretty shallow.

By the end of 2010, we can’t read any substantial forecast for 2011 that doesn’t mention values such as sustainability, simplicity, and the human connection. The very good news for artisans is that we no longer have to find a surfboard to ride the trend wave. This year we are the wave! The trend gurus are predicting that artisan, handmade goods made with sustainability and lasting quality by humans with a story to tell are It. All you have to do to market your work now is to show who you are and what you do. Make a cohesive statement in your presentation; your photos and shop copy, if you sell on Etsy.

Through ArtisansGalleryTeam, we are carefully selecting works from the pool of Etsy shops that are legitimately handmade in an artisan studio by those who bring individual vision and advanced skills to their works. Joining with others who are the real deal is going to make riding the wave easier.

Here are some trend reports worth noting:

I have been working in "ethical" for a long time, because I find humanitarian principles very important, and I hated big fashion's disregard for them. Having said that, I think the global economic crisis has made people re think how things are made, where they come from, and has led to an appreciation of small-scale, handcrafted, tangible, home-made etc.. The human stories behind the products are interesting, the big manufacturing model had become boring, impersonal & mechanical.

Ann McCreath from Kiko Romeo


 Organic Waldorf Doll By SewnNatural

IMM Cologne believes that as a result of the financial crisis people are questioning what it is they need to live well. This is leading to the emergence of simplistic, formal or severe designs that combine the basic and old with the modern and the high-tech.

Interior Trends 2011 was recently released by IMM Cologne

Natural Gemstone Cluster by ThePeachTree

Whenever we feel as consumers that the time is right for paring down, we focus on simple designs and simple, warm colors. Plain metals and eco friendly materials: wood, bone, simple and soft semi- precious stones with Earth colors and a simple palette will prevail for 2011.

Lisa Jesse (Lisa Jesse has the #1 website on Google for trend prediction)

Saturday, December 11, 2010

home business on steroids

What you see here is one day’s sales from OneClayBead and MarciG on Etsy! It’s freaking awesome and out of control! This is where we eat dinner generally. You can see the menorah and the flowers left from Thanksgiving, which are lost in the jumble. I print orders as things sell, and put them, with the correct piece, on my long table. There is typically lots of room for the 3 of us to eat, but it’s getting harder to sit down to a quiet meal. We have to push the sales down in order to set the table.
My friend Natalie has been coming over in the evenings to help with the packing. Here she is with my husband, Ken, as they make PayPal labels. Today the packages wouldn’t all fit in the car and we have to make 2 runs to the post office. This is my computer room but it now looks like UPS has set up an annex with board games, books, and a drum circle.
I’ve lost my zen a few times just living in this much activity every day. What brings me back is the feedback and notes from my buyers :
Beautiful! Gorgeous! Even better in real life! I am so happy with this and will be back to buy more! Oh and insanely fast shipping too... OneClayBead is awesome!
This is truly one of the cutest things. Thanks so much! I can't wait to give this to my friend for Christmas!
These are such beautiful ornaments. My infant daughter died two weeks after Christmas nearly 4 years ago, and each Christmas her brothers and I pick out a special ornament for her. Your doves are perfect.
The emotional connections made through buying and selling my handmade pottery are truly moving. It makes the chaos of my home a worthy price to pay.
Wishing you some joyful chaos today!