Saturday, June 20, 2009
I understand SEO!
Before the outcry in the Etsy forums that we were in peril of being evicted from Google search due to Etsy admin's malfeasance, I thought that SEO was either another atmospheric pollutant, or maybe an 80's rock band. I checked my sales (or lack thereof), convos, treasuries, craftcult, Etsymudteam thread, and when my husband explained to me what he learned from checking Google Analytics, all I heard was that people were looking at my work, and that was enough. When my views dropped, I did what I understand to stay visible on Etsy- make more treasuries, make my photos more attractive, etc.
SEO is an acronym for Search Engine Optimisation. It is a study of the way that search engines, such as Google, decide what links to show people who type in a search on their taskbar. The website that best explains how this works to a novice like me is Handmadeology. It is owned by the metal artist Timothy Adams, whose Twig card holder is pictured above. Not only did he provide the clearest, most accurate picture of why our views were bombing in Etsy, he gave the best information on how we could roll with the changes, and improve our page ranking. His Town Meeting on the changes gives very precise instructions.
Etsy has since corrected its problem, and I accept their explanation. Ironically, I now understand far more about SEO, keywords, and meta-tags than I ever did before the Forums became a boiling sea of protest and paranoia. Using Timothy Adams' advice, I rewrote my shop title and announcement, and, as a test, I rewrote the copy and tags of just one listing, which sold less than two hours later. I also had another sale the same day from someone who came to my shop from a Google search.
That business card holder, in metal twigs, is a beautiful blend of natural easthetic and technical skill. I'm now a fan of his work, his website, and his willingness to share his really useful knowledge. Thanks, Timothy Adams! You've given me an improved ability to support my family as my husband seeks reemployment. You've made a real difference in our lives! I get it now- SEO, meta- tags, and how to buddy up to the gi-normous jargon of Google.